Branding & Identity Design
A brand people remember.
We build visual identities and brand systems that are distinctive, consistent, and built to scale. From logo to full brand guidelines.
01Full identity package
A complete brand system, not just a logo.
Logo Design & Variations
A distinctive logo with responsive variations for every use case, digital, print, and social.
02Who this is for
Built for businesses like yours.
- New businesses needing a brand from scratch
- Established brands ready for a refresh
- Startups preparing for fundraising
- Teams expanding into new markets
- Personal brands going professional
- Businesses with inconsistent visual identity
03Our process
From discovery to delivery in 4 phases.
- 01
Discovery & Research
We understand your business, audience, competitors, and brand aspirations.
- 02
Concept Development
We explore multiple creative directions and present initial concepts for feedback.
- 03
Design & Refinement
We refine the chosen direction with unlimited revisions until it's perfect.
- 04
Brand Guidelines Delivery
We deliver the complete brand system with guidelines and all source files.
04Under the hood
The craft behind a lasting brand identity.
Construction grids, accessibility standards, and scalable systems, not just Canva templates.
Research & Strategy
- Brand archetype identification
- Competitive positioning matrix
- Target audience persona development
- Brand voice & tone documentation
Visual System
- Logo construction grid & clear space rules
- Responsive logo variants (full, icon, monochrome)
- Colour system with accessibility contrast ratios
- Typography scale & hierarchy system
Design Execution
- Vector-based design (AI, SVG, EPS formats)
- Print-ready CMYK colour specifications
- Digital-optimised RGB & HEX values
- Retina-ready asset exports
Brand Guidelines
- Do's and don'ts usage examples
- Application mockups across touchpoints
- Social media template library
- Email signature & stationery templates
Digital Assets
- Favicon & app icon generation
- Open Graph image templates
- Presentation deck master template
- Brand asset management system setup
Quality Assurance
- Cross-platform rendering tests
- Print proof review process
- Accessibility compliance (WCAG colour contrast)
- File naming & organisation standards
05Why TargetAds
Why brands trust us with their identity.
- Strategy-led design process
- Multiple concept options
- Unlimited revisions until perfect
- Full ownership of all files
- Scalable brand system
- Works across digital and print
Free consultation call
Ready to get started?
Start with a free consultation call. We will talk through your goals and show you where the opportunity is.