Search, Display & Shopping Ads
Google Ads that capture high-intent buyers.
We put your brand in front of people actively searching for what you sell. From Search to Performance Max, every campaign built for maximum ROAS.
We're a certified Google Partner.
Target Performance Marketing has met all requirements to be a Google Partner: maintaining an optimisation score of 70%+, managing $10,000+ in ad spend, and holding Google Ads certifications.
Verify on Google Partners →₹2 Cr+
Managed ad spend
$250K+
Certified
Verified by Google
25+
Brands
9 industries
7
Markets
and counting
2024
Since
Founded in August
01Full campaign stack
Every lever of Google Ads, covered.
Search Campaign Management
Precision-targeted search campaigns that capture high-intent buyers at the moment they're ready to act.
02Who this is for
Built for businesses like yours.
- Businesses with high-intent search demand
- E-commerce stores with product feeds
- Service businesses (legal, medical, finance)
- SaaS teams driving demo signups
- Local businesses targeting nearby customers
- Brands already running Meta Ads wanting to diversify
03Our process
From zero to optimised in 4 weeks.
- 01
Account Audit
We review your existing account structure, tracking, and performance to find quick wins.
- 02
Keyword & Audience Strategy
Deep research into search intent, competitor gaps, and audience signals.
- 03
Campaign Build & Launch
Structured campaign build with proper ad groups, extensions, and tracking in place.
- 04
Ongoing Optimisation
Continuous bid adjustments, search term refinement, and creative testing for peak performance.
04Under the hood
The technical backbone of high-ROAS campaigns.
Conversion tracking, bid automation, and feed optimisation, built for serious advertisers.
Tracking Infrastructure
- GA4 + Google Ads conversion linking
- Enhanced conversions setup
- Offline conversion import (GCLID)
- Google Tag Manager server-side tagging
Keyword Strategy
- Search term mining & n-gram analysis
- Negative keyword sculpting
- Match type segmentation strategy
- Competitor keyword gap analysis
Bid Management
- Target CPA / Target ROAS automation
- Portfolio bid strategies across campaigns
- Seasonality adjustments
- Manual CPC for new campaign learning
Campaign Structure
- SKAG / STAG hybrid architecture
- Performance Max asset group strategy
- DSA campaigns for coverage gaps
- RLSA audience layering on Search
Shopping & Feed
- Product feed optimisation (titles, descriptions)
- Custom labels for bid segmentation
- Supplemental feed management
- Merchant Center diagnostics & fixes
Reporting
- Search term reports & wasted spend analysis
- Auction insights competitive tracking
- Quality Score decomposition
- Attribution model comparison reporting
05Why TargetAds
Why brands trust us with their Google budget.
- Google Partner certified
- Deep expertise in Search + Shopping + PMax
- Proper conversion tracking from day one
- Focus on ROAS not vanity metrics
- Weekly performance reports
- Agile budget management
Free consultation call
Ready to get started?
Start with a free consultation call. We will talk through your goals and show you where the opportunity is.