Retention Marketing
The customers you already paid for.
Acquisition gets a business its first order. Retention decides whether that order was worth what it cost. We build the lifecycle around your existing customers so more of them come back, sooner, and spend more when they do.
₹2 Cr+
Managed ad spend
$250K+
Certified
Verified by Google
25+
Brands
9 industries
7
Markets
and counting
2024
Since
Founded in August
01What retention covers
Everything that happens after the first purchase.
Lifecycle Mapping
Every stage from first purchase to lapse, written down, with a decision about what should reach the customer at each one.
02Who this is for
Built for businesses like yours.
- Brands selling something people buy more than once
- E-commerce stores watching acquisition costs climb
- Subscription and membership businesses
- Service businesses with renewals or repeat bookings
- Teams sitting on a customer list they have never used
- Brands whose next stage of growth has to come from existing customers
03Our process
From one order to a habit in 4 steps.
- 01
Data & Cohort Review
We start with what your customers already do: how many return, how long they take, and what they buy second. That sets the baseline everything is measured against.
- 02
Lifecycle Design
We map the stages a customer moves through and decide the message, the channel and the timing for each, including when to say nothing at all.
- 03
Build & Launch
Flows, segments and reporting are built inside the tools you already pay for, then launched in a sequence so each one can be judged on its own.
- 04
Measure & Refine
Cohorts are reviewed every month and the programme changes on what the numbers show, not on what performed well for someone else.
04Under the hood
Retention is a measurement problem first.
A programme is only worth what it adds over doing nothing, so the reporting that proves it is built before the messages are.
Cohort Analysis
- Monthly purchase cohorts
- Repeat purchase rate per cohort
- Time to second and third order
- Revenue contribution over time
Customer Value
- Average order value by segment
- Customer lifetime value modelling
- Payback period against acquisition cost
- Margin after discount and shipping
Segmentation
- RFM scoring
- Lifecycle stage assignment
- Category and brand affinity
- Churn risk flags
Channel Delivery
- Email and WhatsApp flows
- Retargeting audiences built from customer segments
- On-site personalisation
- SMS where the category warrants it
Proving The Lift
- Holdout groups on major flows
- New against returning revenue split
- Discount margin tracking
- Attribution for repeat purchases
Data & Consent
- Consent capture and preference management
- Suppression and frequency rules
- Platform to platform data syncing
- Retention and deletion policy
05Why TargetAds
Why this sits next to the ads, not apart from them.
- Run by the same team managing your ad accounts
- Retargeting audiences built from real customer segments
- Reporting that separates new customers from returning ones
- Programmes that do not lean on discounting by default
- Built inside the tools you already pay for
- Reviewed monthly rather than set up once
Free consultation call
Ready to get started?
Start with a free consultation call. We will talk through your goals and show you where the opportunity is.